Two Hatfield-based companies, Apache and i2o3d, have teamed up to provide truly unique and realistic AR experiences. Apache’s wealth of knowledge surrounding compelling Augmented Reality experiences, plus i2o3d's  3D data preparation and high-end visualisation expertise, has led to an amazing response at the recent Paris Automotive Show, where a leading car manufacturer has used AR to support the launch of their latest ground-breaking car.

Instantly transform yourself into a ravenous, brain-hungry zombie and join the ranks of the undead with the App Store's first true live-video Augmented Reality (AR+) face tracking app. Get it here.

This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening undead transformations, all in real-time.

Configure your undead identity with maggot-infested wounds, dangling bloody eyeballs, skull-embedded axes and machetes, and much more. There's enough zombie combinations to last an undead lifetime.

Whether it's a zombie you or an undead friend, take photos of the action and share the horror on Facebook or via email. Save photos to your camera roll, or even assign them as friends' contact pictures for an undead fright every time they call!

WARNING: in the event of a zombie apocalypse and your inevitable degeneration into zombiehood, ZombieMirror will only serve to make you an even freakier zombie. Please seek urgent medical attention in the form of a shotgun blast to the face.

The latest video from the Black Eyed Peas, entitled “The Time (Dirty Bit)”, shows some cool Mobile Augmented Reality, seemingly happening on the new BlackBerry PlayBook – RIM’s answer to the iPad.

Checkout the video, from around 2:13 onwards:

Of course, in the video, all of the AR is all applied post production – it’s not real! However it does hint that the PlayBook will have some kind of AR feature built in, or at least that the device will be AR capable.

Unless you are Will.I.Am you’ll need to wait until March 2011 to get your hands on a PlayBook, so I guess we’ll have to wait until then to see what it’s really capable of.

In the meantime, in case any of the Black Eyed Peas are reading this, why settle for post-production video tricks when you can have the real thing right now?! What is in the video is totally possible on existing Android tablets using Total Immersion’s powerful D’Fusion system. So if you’re out there, why not give us a call?

Augmented Reality is great for helping people get a feel for a product without actually getting their hands on it. We’ve all seen some great examples, where you hold a marker in your hands and up pops a 3D rendering of the product. But what happens when the product in question is several hundred metres tall?

This didn’t stop André Fogaça from Rossi construction in Brazil, who figured that if a small printed marker can be used to show a small 3D model then he’d simply scale up the marker to show a much larger model. In this case the the ‘Fibrasa Connection’ development – a huge tower block!

So this is just what he did, printing an enormous marker (over 10 metres square) and placing it on the site where his company was due to build the tower. He then hired a helicopter to fly round the site, and used his web-cam equipped notebook to run the AR software. Great thinking André!

Bruno Uzzan, CEO and Co-Founder of Total Immersion, made this important announcement during his keynote presentation, at AR Immersion 2010 in Los Angeles this week.

The collaboration between Adobe and Total Immersion will foster optimization of Total Immersion’s D’Fusion software platform for developers and companies using the Adobe® Flash® Platform, of which there are many (over three million at last count).

Flash has an enormous user-base, with over 98% of internet-connected PCs worldwide having the Flash player installed. This alliance will considerably accelerate the market penetration of augmented reality applications, and will take Flash-based AR well beyond the confines of the current black and white marker-based systems.

Under the collaborative relationship, Total Immersion and Adobe will work together to help ensure the Flash Platform is enhanced for the development of professional AR experiences, providing seamless playback on any platform that supports the Adobe Flash Platform runtimes.  Total Immersion also plans to leverage the new ‘molehill’ Flash Player and Adobe AIR 3D APIs when they are made available in future releases of the runtimes.

AR Immersion 2010 Keynote: Special Guest Session with Adobe - Part 1

AR Immersion 2010 Keynote: Special Guest Session with Adobe - Part 2

If you’d like us to develop a Flash-based AR solution for you, we’re ready and waiting, so feel free to get in touch today!