Augmented Reality is great for helping people get a feel for a product without actually getting their hands on it. We’ve all seen some great examples, where you hold a marker in your hands and up pops a 3D rendering of the product. But what happens when the product in question is several hundred metres tall?

This didn’t stop André Fogaça from Rossi construction in Brazil, who figured that if a small printed marker can be used to show a small 3D model then he’d simply scale up the marker to show a much larger model. In this case the the ‘Fibrasa Connection’ development – a huge tower block!

So this is just what he did, printing an enormous marker (over 10 metres square) and placing it on the site where his company was due to build the tower. He then hired a helicopter to fly round the site, and used his web-cam equipped notebook to run the AR software. Great thinking André!

Bruno Uzzan, CEO and Co-Founder of Total Immersion, made this important announcement during his keynote presentation, at AR Immersion 2010 in Los Angeles this week.

The collaboration between Adobe and Total Immersion will foster optimization of Total Immersion’s D’Fusion software platform for developers and companies using the Adobe® Flash® Platform, of which there are many (over three million at last count).

Flash has an enormous user-base, with over 98% of internet-connected PCs worldwide having the Flash player installed. This alliance will considerably accelerate the market penetration of augmented reality applications, and will take Flash-based AR well beyond the confines of the current black and white marker-based systems.

Under the collaborative relationship, Total Immersion and Adobe will work together to help ensure the Flash Platform is enhanced for the development of professional AR experiences, providing seamless playback on any platform that supports the Adobe Flash Platform runtimes.  Total Immersion also plans to leverage the new ‘molehill’ Flash Player and Adobe AIR 3D APIs when they are made available in future releases of the runtimes.

AR Immersion 2010 Keynote: Special Guest Session with Adobe - Part 1

AR Immersion 2010 Keynote: Special Guest Session with Adobe - Part 2

If you’d like us to develop a Flash-based AR solution for you, we’re ready and waiting, so feel free to get in touch today!